Google product marketing manager responsibilities.
The roles and responsibilities of a Google product manager.
Google product marketing manager responsibilities. Let’s take a look at their key responsibilities.
Google product marketing manager responsibilities Microsoft also has a Product Manager role, but this is more of a marketing function and is usually not entry level. For example, talk about marketing And although product marketing manager responsibilities do intersect with the work product managers do, it is a distinct role. Reporting directly to the Chief Marketing Officer, you will: Feb 25, 2022 · The product marketing manager looks after the sales and creates demand. From market testing to full-scale launches, PMMs develop and execute comprehensive go-to-market plans. The roles of Product Manager and Marketing Manager are often confused, yet they are distinct positions with specific job roles and responsibilities that are essential for a business’s success. Similarly, the Product Marketing Manager depends on the Product Manager's deep understanding of the product's capabilities to craft accurate and compelling messaging. The role of a group product manager is a step up from being a product manager and is attainable once one has proven oneself capable of assuming such a senior role within an Agile company. · Researching the market to learn the competitive environment. Welcome to the job description of a Marketing Manager! This position is ideal for a highly-motivated and organized individual with a passion for managing brand development and leading successful marketing campaigns. B2B Product Marketing Manager Job Description Example 1 -Healthcare Industry. S to business products like Google My Marketing Manager Salary Expectations. Mar 2, 2025 · Crafting a resume for a product marketing manager role requires balance. Be See full list on producthq. This level (Product Marketing Manager) is also the level that, as a new graduate from an MBA program, you will typically start at in your PMM career. Interested in the APM program? You can apply via careers. In essence, product managers are responsible for the success of a product and work to ensure that products meet customer expectations as well as business Jan 8, 2025 · If we compare the average product lead annual salary with that of a marketing manager, we find that marketing managers typically earn a $14,278 lower salary than product leads make annually. org Apr 3, 2024 · A Product Marketing Manager (PMM) is responsible for developing and executing marketing strategies to promote a product, including market research, messaging, positioning, and go-to-market plans. An associate product manager is responsible for collecting product data, doing customer research, coordinating with stakeholders, and developing new product features. Marketing Manager Job Description FAQs What skills does a Marketing Manager need? Aug 24, 2022 · For now, let’s take a closer look at the tasks and responsibilities you can expect to find in a product manager job description. Oct 3, 2018 · Product Marketing Manager Job Description. Product Manager Job Description The product manager’s role may vary slightly from company to company, but in general, product managers share a common product manager job description. The exact tasks and responsibilities included in a product manager job description will vary depending on several factors. An associate product marketing manager focuses on driving product awareness and Read about how Steven, Associate Product Marketing Manager, found his way to Google Feb 20, 2025 · Updated for 2021! Build your own Marketing Manager job description using our guide on the top Marketing Manager skills, education, experience and more. Sample responsibilities for this position include: Find your next job at Google — Careers at Google. A leading pharmaceutical company is hunting for a talented B2B product marketing manager to contribute to the company’s growth and maintain core brand values. In short, Google APMs work on the small stuff to pave their way to becoming a Google PM. Refine the onboarding email customer journey. They conduct market research, develop messaging strategies, and collaborate with sales teams to ensure the product meets customer needs and stands out in the market. PMMs are individual contributors who manage projects or responsibilities and while this role can vary, here are a few examples: Product Marketing Manager Skills List the soft skills and personal qualities you are looking for in the perfect candidate. A PMM positions the product advantageously and makes sure it quickly reaches its target audience. Examples of roles and salaries include: Lead product manager: $149,609 . Feb 1, 2023 · The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. 2. As a Marketing Manager, you will be responsible for the coordination and execution of all marketing strategies and initiatives. We have included product marketing manager job description templates that you can modify and use. This article provides a product marketing manager job description and goes over common product marketing manager responsibilities so you can decide if this is the right role for you. Product marketing manager. 6. First and foremost, they should understand the market, its problems, and how the product they are promoting solves those problems. A product marketing manager is essential when a company enters the market with a new product or makes significant changes to an existing one. Jan 8, 2025 · Marketing manager/project managers tend to earn a higher pay than e-commerce product managers by an average of $11,950 per year. . Typically, the list of responsibilities includes: Feb 3, 2020 · Proven experience as a Product Marketing Manager, Brand Manager or similar role; Background in design and copywriting is a plus; Experience in market analysis; Familiar with product marketing tactics (e. Location: Chicago. Equal Opportunity. Google is proud to be an equal opportunity and affirmative action employer. Product marketing managers liaise between the product and audiences, including sales, marketing, customers, and prospects. Sep 23, 2022 · In order to write a stellar marketing manager job description, you’ll need to know common career paths, role expectations and the tools they use to succeed. Jan 6, 2025 · Product marketing manager salary. Ultimately, a product marketing manager’s main objective is to create and execute a marketing strategy that will boost demand and adoption for the product. Here are some common types of marketing managers: Product Marketing Manager; A product marketing manager focuses on promoting and selling a specific product or product line. This just doesn’t involve traditional marketing but also digital marketing by proactively engaging in social media and content creation. Always look for ways to improve a product or service. Act as project manager between marketing, sales and product teams for product-focused initiatives. However, the actual income can fluctuate depending on factors such as experience, the scale of the company, and the geographical location. As a Senior Manager, Performance Marketing at Qapital, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. UX product manager A hiring manager crafting the perfect job specification, Or just curious about the intricacies of marketing management, You’ve come to the right place. Jan 4, 2022 · Through talking with Oakley, I learned that a product marketing manager, or a PMM for brevity, is a specialized marketer who takes ownership of a product’s positioning, messaging, and branding. Careers at Google - find a job at Google. The ideal candidate will have a deep understanding of market trends, strong leadership skills, and experience in digital and traditional marketing channels. They handle online marketing like social media, ads, SEO, and email. Build a three-month social media content calendar . This is a strategic leadership role that includes setting the product vision and strategic direction by: Feb 6, 2022 · Use this Marketing Manager job description template to advertise your open role and attract qualified marketers. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging Oct 24, 2024 · Types of marketing projects a marketing project manager might oversee. Understand the product marketplace and formulate relevant positioning tactics. pmmschool. Here are all the key skills: Research and analysis skills. Update the company website to be more customer-first . As a product manager at (Company Name), you will be responsible for bringing our products in front of our target audience to make our brand more powerful and give a boost to product sales. Oct 28, 2024 · Marketing management is a broad field with various specializations. Table of Contents. The roles and responsibilities of a product manager at Google vary. Adjust job duties & requirements based on the needs of your Marketing dpt. One must understand the background of Google Product Marketing Manager to truly appreciate its current significance. google. com/@thetechpmm🚀 PMM School – Join now: https://www. Sample responsibilities for this position include: Jul 21, 2024 · What are a Product Marketing Manager's Key Responsibilities? 6 Key Responsibilities of a Product Marketing Manager · Developing user and buyer personas. Key responsibilities: Google is proud to be an equal opportunity and affirmative action employer. We are looking for a talented Content Marketing Manager to join our marketing team. It would include customer need research Aug 27, 2024 · For example, the Product Manager might rely on insights from the Product Marketing Manager's market analysis to prioritize features that will give the product a competitive edge. You’ll work closely with clients to understand their advertising needs and goals, and you’ll use your knowledge of Google Ads to develop and implement effective campaigns. Product manager responsibilities: Key tasks. The role of the group product manager is diverse. Group product managers manage a product team accountable for a group of products. Jun 18, 2019 · “How do I get into product marketing?” That’s a question I see almost every single week, and it’s no surprise. So, let’s start with the definition first. They work closely with product, sales, and marketing teams to ensure the product meets customer needs and stands out in the market. We’ll cover all that in this article. Job Description Template for a Content Marketing Manager. Marketing Manager Job Description: Conduct a Job Analysis: Begin by analyzing the specific duties, skills, and experience needed for the role. A Software Product Manager is a professional responsible for guiding the success of a software product and leading the cross-functional team that is responsible for improving it. Ecommerce Product Manager Duties & Responsibilities To write an effective ecommerce product manager job description, begin by listing detailed duties, responsibilities and expectations. With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. Jan 30, 2025 · The role of the Product Manager (PM) is a broad one, encompassing a wide range of responsibilities pertaining to the product life cycle. With the growing focus on AI integration and sustainability in tech, showcase your experience in these Director of product marketing manager and beyond: At this position, you can manage complex product portfolios or key strategic initiatives, lead cross-functional teams in product positioning, messaging, and go-to-market strategies, act as a strategic advisor on product marketing strategies and market opportunities, and grow into other executive Dec 10, 2024 · While Google has a large number of dedicated product managers, careful product management is an expectation for all roles. They figure out the best way to show customers why a product is useful. Jan 6, 2025 · What does a product marketing manager do? A product marketing manager communicates the value of a specific product or products to people outside of the organization, such as potential buyers, clients, or investors. A marketing manager is responsible for planning, implementing, and managing marketing strategies to promote a company's products or services. This book is a 4 days ago · The product manager role is one of the fastest growing, in-demand jobs on the market—but what does a product manager do, anyway? Whether you are looking to become a product manager as a career path, or you’re just getting started in your product manager career, it’s important to understand the roles and responsibilities and how to become a great product manager. The ideal candidate should be able to identify market opportunities, build customer-focused products, and drive product development from conception to launch. Search by location, role, skills, and more. Some companies may have them assume a few additional responsibilities that others don’t consider critical to the role. They ensure that product features, market positioning, and messaging are aligned across the organization. Mar 6, 2025 · Google's Associate Product Marketing Manager (APMM) program is a renowned early-career opportunity that kickstarts your journey in the world of digital marketing. As with literally every other product management role, the exact job description of a product marketing manager isn’t the same in every organization. While their salaries may differ, the common ground between product leads and marketing managers are a few of the skills required in each roleacirc;euro Jan 29, 2022 · After gaining some appropriate product experience, you can apply for a position as a product manager or a product marketer and advance your career to become a Google product marketing manager. Strong project management and organizational skills. Hiring managers look for the most common elements in a product manager, which may include: Prior experience with product management In this blog, we’ll give you an overview of what an associate product marketing manager does and highlight the unique responsibilities and skills required for the role. Here’s a closer look at what a Product Marketing Manager does: Market Research: As a Product Marketing Manager, you would start by digging deep into the market before launching any product. Once you’ve been working as a product manager, you’ll find opportunities for progression into more senior roles up to the executive level. Whether it's your grasp of SEO or your knack for developing go-to Mar 4, 2025 · Job Title - Digital Marketing - Account Manager Location - Atlanta, GA Job Description - Responsibilities: Lead the digital marketing strategy for display advertising, social media, SEM, and affiliates, with the goal to drive consideration and purchase intent for our core audiences, with a particular focus on the B2C and B2B segments Oct 25, 2024 · 2+ years of product marketing, product management, demand generation, or digital marketing experience, preferably in the SaaS industry Excellent written and verbal communication skills and the ability to sell ideas through creative and innovative storytelling – writing samples are required! Sep 17, 2024 · Updated: September 17, 2024 - 11 min read An Associate Product Manager (APM) is the “Robin” to a Product Manager’s “Batman. Test and refine new marketing approaches and channels to reach and engage key audiences. Post your Marketing Manager job today. Job Overview: We are looking for an enthusiastic Product Marketing Manager to join our marketing team. Search the world's information, including webpages, images, videos and more. Marketing project manager responsibilities Jul 6, 2022 · Similar Roles to Growth Marketing Manager. How to write a product marketing manager job description . Digital Marketing Manager. Apr 1, 2024 · In order to attract Product Marketing Manager that best matches your needs, it is very important to write a clear and precise Product Marketing Manager job description. How does a product marketing manager accomplish that? Feb 2, 2023 · Junior Google Ads Account Manager: As a Junior Google Ads Account Manager, you’ll be responsible for managing and optimizing ad campaigns for clients. Marketing Manager Duties & Responsibilities To write an effective marketing manager job description, begin by listing detailed duties, responsibilities and expectations. What are the responsibilities of a product marketing manager? Product marketing managers have a few primary responsibilities that all their other work orbits around. The success of any organization is closely tied to the strength of its management team, so you need a strong product marketing manager. You might think a product marketing manager and a product manager have very similar jobs, but there are some differences. Key Responsibilities of a Product Marketing Manager. Mar 20, 2024 · The basics of a marketing manager role. The product manager job description: Tasks and responsibilities. A Marketing Manager can expect to earn an average salary of $65,834 (USD) per year. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging Sep 28, 2022 · Google’s Associate Product Manager Program. It bears noting that the places where product managers are most sought after tend to be areas with high costs of living, such as the Bay Area (San Francisco, San Jose, etc) and New York, which contributes to this stark contrast. Marketing jobs at Google. Whether you are a senior product manager or a novice wishing to embark on a career in a group product manager position, this article describes the job description examples compiled from various reliable sources that you have to confront Aug 6, 2024 · Director of Product Responsibilities: A Director of Product is responsible for leading the team to bring a differentiated product to market that aligns with demand and can be defended against business goals. 5). Develop a content plan to support upcoming product launches . ” APMs play a crucial supporting role in the product development process, learning the ropes of Product Management while contributing to the team’s success. g. To attract a qualified candidate, use your product marketing manager job description to introduce potential hires to your culture and values. Product Manager Job Description Dec 8, 2024 · The Google APMM program is an entry-level opportunity designed for new or recent graduates (typically with less than three years of work experience) who are interested in product marketing. For this reason, Google has created the Associate Product Marketing Manager (APMM) program. Fortunately, Google provides in-house boot camps aimed at equipping PMs with leadership and managerial skills making them the best PMs in the world. What Is a Product Marketing Manager Salary? Product marketing managers’ jobs will be most popular and demanding in tech hubs such as San Franciso, Bangalore, and London. roles, which is the equivalent of other companies’ product manager roles. Feb 17, 2024 · The responsibilities of a Product Marketing Manager are varied and crucial to the success of any product. They’re responsible for steering the product journey from the ground up. Google has an entry-level role called a Associate Product Manager and a more senior role called a Product Manager. Here are the six steps to writing an effective . Mar 19, 2025 · This role is a step before becoming a product manager and involves reporting to one. Understanding the day-to-day responsibilities helps in On the other hand, some companies may have their managers oversee UX (user experience) designs and even some aspects of product marketing operations. Senior product manager: $154,437 Product marketing manager job description and template For years, (Company X), has been offering innovative products to meet the specific needs of every customer. Started in 2003, this program aims to shape future business leaders within Google's marketing organization. It was designed to help build future business leaders in the Marketing organization at Google. Although the role can vary across different companies, some common responsibilities you may see in product marketing manager job Product Marketing Manager Salary Expectations. Product Marketing Manager job description A Product Marketing Manager is responsible for delivering the knowledge, tools, collateral, and programs that enable effective marketing and selling of a product. Emphasize your expertise in user-centered design, agile methodologies, and data-driven decision-making. As a Google Cloud Product Manager, you will drive product strategy and partner closely with cross-functional teams to define and deliver on the next phase of cloud services. Dec 16, 2024 · Responsibility. Let’s dive right into it. Marketing Manager Job Description Template. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. In this video, you'll hear from Cindy, a product Roles and Responsibilities of a Product Marketing Manager. Product Marketing Manager job description. Embarking on a career as a Product Marketing Manager can be rewarding and fulfilling, but it typically requires a combination of education, experience, and skills. Their tasks include the following: Developing user and buyer personas. Their goal is to attract people to the website and increase sales. The purpose of a product marketing manager is to reduce the questions and concerns a customer has about a product. Even if you don’t have a bachelor’s degree, you can still emphasize your education by listing a high GPA (above 3. Look inside engineering jobs at Google. Feb 27, 2025 · Example marketing manager job responsibilities. This role involves collaborating with cross-functional teams to ensure successful product launches and go-to-market strategies. Nov 29, 2023 · Product marketing manager role and responsibilities. Their duties include studying the company’s products, locating key features that will attract customers and creating marketing campaigns for products. Market Research. A product marketing manager is at the core of a product’s success, shaping its positioning, driving launches, and enabling sales teams to thrive in competitive markets. com during open application windows, or set job alerts to be notified when applications open if they are not open currently. What Does a Marketing Manager Do? Marketing Manager Skills and Responsibilities; Marketing Manager Salary Information Google is proud to be an equal opportunity and affirmative action employer. Feb 3, 2020 · Previous work experience as an Associate Product Manager, Product Marketing Manager or similar role Experience managing the entire product lifecycle Familiarity with market research, consumers’ behavior and marketing techniques Nov 15, 2023 · The B2B Product Marketing Manager is responsible for developing and executing strategic marketing plans to drive product awareness and demand generation. Becoming a product marketing manager requires a combination of education, skills, and experience. Nov 10, 2020 · Product Marketing Manager. Feb 20, 2023 · Product manager responsibilities: Key tasks; Product manager responsibilities: Broader skills; How to become a product manager; Final thoughts; 1. Most GPMS manage several products at different stages of their Jan 30, 2025 · Core responsibilities of a product marketing manager. Google has always been at the forefront of innovation. Jan 9, 2023 · Updated: January 24, 2024 - 10 min read Jocelyn Miller, a product leader who has previously worked for big names like Amazon and Google, joined us for a special AskMeAnything session this week. Jan 8, 2025 · What is an Associate Product Manager? An associate product manager (APM) supports the work of product managers by conducting market research, gathering quantitative product data, and analyzing customer research to help product managers work more efficiently and effectively. Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on. Primarily, these responsibilities include the development and execution of a comprehensive go-to-market strategy, which is the blueprint for launching new products and A great Google Product Manager resume will effectively highlight your ability to lead cross-functional teams and drive product innovation. Hence professionals in the product industry call this a player/coach role. The responsibility of the marketing manager is to formulate marketing strategies that clearly align with the company’s business goals. What does a technical Product Manager do at Google? A Technical Product Manager at Google bridges the gap between engineering and product strategy. Google is all about innovation so make sure that this comes across when you are doing your APM interview. Content Marketing Manager Nov 8, 2018 · Becoming an Associate Product Manager at Google. Your entry-level product manager resume can take many shapes and forms; however, certain factors can make your resume rise above the rest. Feb 16, 2025 · Roles and Responsibilities of a Product Manager at Google. Title: Product Marketing Manager. Learn about marketing and communications at Google. Aug 12, 2021 · When you need a product marketing manager. Updated for 2025. We have included marketing manager job description templates that you can modify and use. Gayle Laakmann McDowell and Jackie Bavaro Crafting a compelling job description is essential to attracting the best marketing professionals. Dec 24, 2024 · 2. Product Marketing Manager Job Description FAQs Jun 2, 2021 · Associate product marketing manager program . Jan 15, 2024 · What Does a Google Product Manager Actually Do? Google Product Managers (PMs) are the maestros of the tech world, orchestrating a symphony of tasks to create products that charm users worldwide. Let’s take a look at their key responsibilities. Now that you have a general idea of the tasks a product manager at Google is expected to oversee, and how they differ from those of a program manager, it is time to focus on the roles and responsibilities of a Google product manager in detail. Product marketing manager vs product manager. Demonstrate your understanding of market trends, product positioning, and cross-functional team leadership. Aug 30, 2022 · As a Product Manager, one of your jobs is to make products better. Educational Background and Experience Product Marketing Manager Responsibilities: Key Tasks. Lead the rollout of new products and programs from conceptualization, strategy, planning to the execution of initiatives, localization of content, partnerships, communications, plans, and A Google product marketing manager is responsible for the promotion and marketing of Google’s products and services. While both e-commerce product managers and marketing manager/project managers complete day-to-day tasks using similar skills like digital marketing, google analytics, and project management, the two careers vary in Experience with SEO, Google Analytics, and other marketing tools. Market research is the backbone of a PMM’s work. 6 Key Responsibilities of a Product Marketing Manager. Nov 18, 2019 · 📩 Newsletter – Subscribe here: https://substack. Responsibilities of a SaaS Product Manager. Dec 6, 2024 · The Career Path of a Product Marketing Manager. The Google APM Program is a program that’s very competitive. Find out what a long-term career in Product Management could look like for you and the career development options available. They play a vital role in shaping the brand image, driving sales, and contributing to the overall success of the business. We have included ecommerce product manager job description templates that you can modify and use. Feb 1, 2023 · Robin was a Product Marketing Manager at Google and now a Product Manager at Google. To get an even better idea of their job duties, let’s take a look at this sample product marketing job description. How to become a product marketing manager. They’ll direct the team efficiently by identifying growth goals, outlining necessary steps, providing guidance, and tracking progress reports. They’re responsible for taking care of the smaller aspects of a product, like product feature implementation, ensuring that the product design is accurate, and more. Led 5 teams to ensure punctual product delivery, increasing revenue by 15%, while simultaneously saving 10% in product development costs. May 21, 2024 · A Product Marketing Manager plays a pivotal role in the success of a product by bridging the gap between product development and market strategy. Key responsibilities are to: Develop positioning and messaging to differentiate products in the market A recruiter-approved Product Marketing Manager resume example in Google Docs and Word format, with insights from hiring managers in the industry. A Product Marketing Manager can expect to earn an average salary of $112,615 (USD) per year. Most companies expect candidates to have at least a bachelor's degree in marketing, business, or a related field (often indicated in their product marketing manager job description). Strong communication skills - the role demands that you effectively convey complex concepts and ideas to both internal and external stakeholders, such as sales teams, design, and creative teams, market research teams, and customer support Oct 28, 2024 · This includes positions like Technical Product Manager, Growth Product Manager, Data Product Manager, and more, catering to product development and management aspects. Google has many special features to help you find exactly what you're looking for. About the Role – Qapital Performance Marketing Manager. They work with one or more product managers and enable them to do their work more effectively. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging Product marketing management is the art of communicating your product to an audience of potential customers. Moving into a senior product marketing manager increases the salary to ₹25,00,000 annually . 1. Feb 4, 2025 · Why this resume works. They define guidelines for shipping technical products, and technical requirements, prioritize features, and manage the product lifecycle. Shape Google's story as an Associate Product Marketing Manager. Here are some frequently asked questions about the job description of Mar 6, 2025 · How to Become a Product Marketing Manager. Feb 16, 2025 · Q2. They must, however, work as a team to achieve the shared vision and objectives for the product. Feb 16, 2023 · Learn about the important requirements, obligations, responsibilities, and skills that should be in a marketing manager job description. Feb 24, 2025 · By leveraging their deep understanding of Google’s products, this role aims to develop effective messaging and positioning strategies that resonate with target audiences. Product management has evolved into a diverse job and each team management or company has somewhat distinct responsibilities associated with it. At its core, product management is about prioritizing — defining clear goals to guide a team in solving real, meaningful user problems. Mar 4, 2025 · What does a Product Marketing Manager do? A Product Marketing Manager, or Product Promotions Manager, promotes products and their features to an organization’s target audience. Understanding the key differences between these two positions is crucial for aspiring professionals looking to navigate their career paths effectively. integrated marketing campaigns) Working knowledge of web analytics tools (Google Analytics, WebTrends) Excellent communication skills; Keen A Google associate product manager helps a Google product manager while assisting various product teams. They start by understanding customer needs, which helps shape the product. Associate Product Marketing Manager Role. In summary, the key responsibilities of a Marketing Manager encompass strategic planning, campaign management, team leadership, brand management, and digital marketing. Here are some bullet points you may find in your job description outlining a Product Marketing Manager’s responsibilities: Sep 29, 2024 · As a seasoned Product Marketing Manager, I’ve witnessed firsthand the profound impact this role can have on a company’s trajectory. Product Marketing Manager. Mar 19, 2025 · Product manager with 9+ years of experience driving brand strategy, evaluating product performance, and implementing strategic marketing aimed at finding opportunities to maximize revenue. Product marketing managers focus on positioning and promoting products to the market. com/🎯 1:1 Coaching – Book a session Google is proud to be an equal opportunity and affirmative action employer. You should clearly indicate the specifics of the job, including the day-to-day responsibilities in the role, the industry certifications required, and specific software proficiencies needed for the role. They work on promoting specific products. May 4, 2022 · If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work. A product marketing manager (PMM) has many responsibilities that ensure a product’s success. Google’s Associate Product Manager (APM) program is one of the most coveted positions in the tech industry. They focus on building products that customers love by defining the product vision, strategy, and roadmap. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging Product Marketing Manager Duties & Responsibilities To write an effective product marketing manager job description, begin by listing detailed duties, responsibilities and expectations. 4. The program doesn’t Top Skills a Product Marketing Manager Should Have. A PMM positions the product so that the targeted customer recognizes its value. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U. A product marketing manager communicates the value of a specific product or products to people outside of the organisation, such as potential buyers, clients, or investors. As we continue expanding, we are searching for an experienced product marketing manager to take charge of a cross-sectional development team. Mar 6, 2024 · Software Product Manager job description. According to Glassdoor, the national average salary for a product marketing manager in India is ₹16,74,590 . Overall, they handle this to ensure that the product is successful. This role reports to the health director of products. When creating your job description, you should tailor it to your company’s niche, brand image, and the needs of your team. Every year, hundreds of APMMs are hired at Google. As a Google Ad Manager Product Marketing Manager, you'll advocate the future of the publisher ecosystem by empowering partners to maximize content business and ensure a thriving, sustainable, ad-supported open internet. Jan 3, 2025 · In our article on product manager salaries, we found that the average product manager salary in the USA was $111,868, well above the average American income of $51,480. In the United States, Google travels across campuses and tech events to promote the program to prospective participants. 3. The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. The actual salary can fluctuate based on factors such as years of experience, specific industry, and the location of the job. As an ex-APMM at Google, here is some information and tips about the program. Regarding responsibility, the organization divides the team based on their respective roles. While some may be only responsible for managing specific Google products such as Google Cloud, others may be in charge of various products. Jun 29, 2024 · The Marketing Manager stays updated with these changes and adapts strategies to leverage the latest tools and techniques for maximum impact. Are you an experienced Product Marketing Manager looking for a new challenge and an opportunity to advance your skills and career in a May 30, 2024 · The core responsibilities of a Product Marketing Manager encompass a broad range of strategic and tactical duties essential for driving the success of a product in the market. There are many paths to becoming a product marketing manager. According to Google Trends, product marketing searches have doubled over the past 12-months, and at the time of publishing this there are well-over 22,000 jobs within product marketing according to job site Glassdoor. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. We are looking for an experienced and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The responsibilities include managing product development, defining product vision, creating roadmaps, and working closely with our engineering, sales, marketing, and support teams. Marketing managers promote a company’s products or services and strive to increase brand awareness. Feb 19, 2025 · 5. From product release to the final stages of the product lifecycle, a Google PM manager is responsible for developing and managing a product marketing strategy. Today, we present a customizable marketing executive job description template, designed for effortless posting on job boards or career sites. The roles and responsibilities of a Google product manager. Whether you’re an employer drafting your next star employee’s job description or a job seeker aiming to break into this dynamic field, understanding the subtleties of the Product Marketing Manager’s role is more than essential—it’s transformative. For many freshers, getting a job at Google is a dream. How Does a Product Marketing Manager Collaborate With Other Teams? A Product Marketing Manager works closely with various departments, including product development, sales, customer support, and marketing. Additionally, there is a clear path for career advancement in product management, with senior roles such as Director of Product Management, VP of Product, and Chief Product Google Cloud helps employees and organizations empower their employees, serve their customers, and build what’s next for their business. This article guides you through exemplary resumes and offers strategic tips to showcase your skills in a way that resonates with hiring managers. Depending on the organization, a marketing manager might focus on a specific area of marketing. PMMs might rely on their previous experience and knowledge in product management and product marketing to fit into a product marketing manager job description; however, being a top-notch PMM requires some specific skills. Group Product Manager Responsibilities. Sample responsibilities for this position include: Mar 4, 2025 · If this job description for Marketing Manager isn’t quite what you’re looking for, take a look at our other available job description templates: Marketing Director; Advertising Manager; Product Marketing Manager; Frequently asked questions about Marketing Managers. Understanding the career path can help aspiring professionals position themselves effectively. Dec 5, 2023 · What are the major responsibilities of a product marketing manager? A product marketing manager's job description varies from one company to another, but most employers look for professionals who know how to: Gather or conduct market research to understand what customers want; Translate customer requirements into actions for product development Besides technical skills, Google Product Managers are expected to boost their management skills to match up with their responsibilities at the global tech giant. Responsible for crafting the narrative that makes a product compelling to customers, the Product Marketing Manager develops a deep understanding of the target audience and market trends. These roles include content marketing, SEO, social media marketing, website and online marketing, events and exhibitions, analytics, project management, and so on. Google APM Program Conclusion. Jan 16, 2025 · A senior marketing manager is usually the best person to take charge of the entire marketing operation due to their years of experience. wkxiwigvcskiyvpqkzikixphkyhsfutowamymiapqrgtcsrcshhrxrhhbmokqkntmmsydavcgtc
